By Shaun Mooney,John Stensholt

In November 2004, procuring centre billionaire Frank Lowy walked right into a packed media convention and introduced the production of a brand new expert soccer league. Armed with $15 million of presidency money, Lowy used to be approximately to wake the dozing gigantic of Australian game. The A-League kicked off in 2005.

Over the competition’s first decade it has obvious greater than its fair proportion of drama, off and on the sphere. foreign superstars have come to play, eccentric billionaires have received and offered franchises, and golf equipment have folded after haemorrhaging hundreds of thousands of bucks. but the soccer has been passionate and beautiful, and attendances and tv audiences have grown as Australians have embraced the sport as by no means before.

Relying on unparalleled entry to key figures within the code, John Stensholt and Shaun Mooney exhibit the genuine tale at the back of the A-League’s first ten years: the egos, the facility performs and the rows among a few of Australia’s richest males as they struggle to make the area video game Australia’s favorite activity.

‘Money, strength, ego and ambition. Throw within the ordinary soccer fit and you've got the tale of the A-League – from forgotten video game to unforgettable glory.’—Francis Leach, ABC

‘Once i began, I couldn’t placed it down. an excellent and riveting perception into the 1st decade of the A-League.’—Ray Gatt, the Australian

‘There’s sufficient during this for a 20-year interval, such has been the decade in Australian membership soccer. wonderful, informative, this covers all of it – the great, the undesirable, the ugly.’—Adam Peacock, Fox Sports

Shaun Mooney is the writer of soccer magazine Leopold procedure, and has contributed to the Guardian Australia. formerly, Shaun wrote articles on retail and small company advertising and marketing, that have been syndicated throughout six international locations. He has additionally co-authored enterprise books.

John Stensholt is an award-winning journalist for the Australian monetary Review, and edits the BRW Rich record. His paintings has additionally seemed within the Age, the Sydney Morning Herald and the Financial Review Magazine.

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A-League: The Inside Story of the Tumultuous First Decade by Shaun Mooney,John Stensholt

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